BCG Matrix (Boston Pab Pawg Sib Tham) yog ib qho khoom siv rau kev tsim kho thiab tswj cov phiaj xwm kev tswj hwm kom muaj kev sib tw ntawm cov tuam txhab tshwj xeeb. Nws suav nrog kev tshawb xyuas ntawm kev txhim kho thiab cov nyiaj tau los ntawm ib qho kev faib nyiaj ntawm cov chaw haujlwm. Nws lub hom phiaj yog faib cov kev nqis peev thiab nqis peev, nyob ntawm huab cua rau kev tsim kho ib qho tshwj xeeb yav tom ntej.
Cov Lus Qhia
Kauj ruam 1
BGK txhuv muaj plaub lub voos xwm txheej nyob rau qhov chaw sib tshuam. Hauv qhov no, X-axis yog qhov kev lag luam nce qib, thiab Y-axis yog cov lag luam sib koom los ntawm kev faib tshwj xeeb, hauv kev sib piv nrog qhov sib koom ua ke los ntawm tus sib tw loj.
Kauj ruam 2
Qhov chaw sib koom tes ntawm lub abscissa axis tau tawg raws li hauv qab no: ntawm 0 txog 1 - hauv kev nce ntawm 0, 1, thiab tom qab ntawd los ntawm 1 txog 10 - hauv kev nce ntxiv ntawm 1. Kev ua lag luam sib koom tau kwv yees raws qhov muag ntawm txhua tus neeg koom nrog kev lag luam thiab yog txhais raws li qhov sib piv ntawm tus kheej muag rau kev muag khoom ntawm tus neeg sib tw tseem ceeb, lossis peb qhov muaj zog sib tw. 1 txhais tau hais tias tus kheej kev muag khoom yog sib npaug rau kev muag khoom ntawm tus muaj zog sib tw.
Kauj ruam 3
Txoj kab ke ua ke qhia tau qhov feem ntawm kev lag luam nce raws txhua feem. Tag nrho cov khoom ntawm lub tuam txhab raug suav mus rau hauv tus account, thiab tus nqi tuaj yeem tsis zoo nrog rau qhov kev loj hlob tsis zoo.
Kauj ruam 4
Ntawm qhov hauv qab kawg ntawm qhov sib koom ua ke axis muaj lub xwmfab sib luag nrog hom ntsuas nrog cim "dev" ("Lame ducks", "Tuag Tuag"). Txoj cai kaum qis dua yog sib haum rau xoom ntawm abscissa thiab teeb tsa txoj haujlwm. Cov koog no muaj kev lag luam qis tshaj plaws thiab qis tshaj plaws tau txais txiaj ntsig, thiab cov khoom muaj qhov xav tau tsawg tshaj plaws. Nyob rau tib lub sijhawm, muaj kev siv ntau yam ntawm kev nqis peev.
Peb yuav tsum tau muab tua "yug tsiaj" los ntawm kev txwv txiav khoom.
Kauj ruam 5
Mus rau sab laug ntawm lub abscissa yog lub xwmfab denoting hom nyiaj ntsuab nyuj chav tsev. Cov kev sib cais zoo li no yog suav nrog cov lag luam siab tswj hwm kev lag luam, coj cov nyiaj tau los tsawg tab sis ruaj khov. Cov khoom lag luam yog nyob rau hauv kev thov tsawg, tab sis "Nyuj" tsis tas yuav nqis peev ntxiv, uas tau piav qhia txog lawv cov nqi.
Cov nyiaj tau txais los ntawm Nyuj Nyuj yog nqis peev hauv kev txhim kho Hnub Qub thiab Cov Me Nyuam Nyuaj.
Kauj Ruam 6
Saum toj no "Nyuj" yog "Hnub Qub" xwm fab. Cov no yog cov lag luam muaj txiaj ntsig tshaj plaws nrog cov lag luam loj tshaj plaws. Cov khoom lag luam yog nyob rau hauv kev xav tau.
Txhawm rau kom muaj kev lag luam, ntxiv dag zog thiab nthuav dav ntau lawm, yuav tsum tau txais kev nqis peev ntxiv thiab kev nqis peev. Yog li no, cov nqa nyiaj tau khiav tawm ntawm Zvezd yog tus nqi tsawg.
Kauj Ruam 7
Ntawm sab xis ntawm cov “Hnub Qub” saum toj saud “Dev” yog “Cov Menyuam Muaj Kev Nyuaj Siab” (“Nees Nees”, “Cov Lus Nug”, “Miv Tsiaj”). Sawv cev rau ib hom kev lag luam uas tsim cov txiaj ntsig siab, tab sis kev lag luam feem me me. Cov khoom yog nyob rau hauv siab. Kev loj hlob ntawm cov nqi.
Nyuaj Cov menyuam yaus yuav tsum tau saib xyuas ze. Yav tom ntej, lawv tuaj yeem dhau los ua ob qho "Hnub Qub" thiab "Menyuam dev". Yog tias muaj kev nqis peev pub dawb, nws yuav tsum tau nqis peev rau Me Nyuam thiaj li pauv lawv mus rau Hnub Qub. Yog tias qhov no ua tsis tau, "Cov menyuam yaus Nyuaj" yuav tsum muab pov tseg.
Kauj ruam 8
Qhov tsis zoo ntawm BGK matrix yog txaus vim muaj qhov muaj zog yooj yim ntawm cov xwm txheej hauv qab txiav txim siab. Tsuas yog ob qho tseem ceeb cuam tshuam rau cov nyiaj tau los tau txiav txim siab, tab sis qhov tseeb muaj ntau yam ntxiv ntawm lawv. Tsis tas li ntawd, nws tsis yog rau hauv qhov tseeb hais tias qhov kev tshem tawm "dev" los ntawm kev sib npaug tuaj yeem ua rau tus nqi nce ntxiv ntawm "Hnub Qub" thiab "Cov Menyuam", uas yuav cuam tshuam tsis zoo rau lawv cov lag luam, tus nqi txo hauv txiaj ntsig.
Ntawm qhov tod tes, qhov kev txhoj yooj yim yog pom, yooj yim tsim, yooj yim to taub. Nrog nws cov kev pab, koj tuaj yeem soj ntsuam ib ntus ntawm cov lag luam ua lag luam, sib piv cov peev txheej ntawm lawv txoj kev txhim kho yav tom ntej nrog rau kev saib xyuas cov peev txheej uas muaj.
