Nws yog qhov muaj peev xwm nqa cov khoom tshiab rau kev ua lag luam nyob rau hauv xws li txoj kev uas sai sai no nws pib nyob hauv txoj haujlwm kev coj ua. Txhawm rau ua qhov no, koj yuav tsum tsim kho txoj cai muaj txiaj ntsig rau kev tshaj tawm cov khoom lag luam uas tseem tsis tau paub leej twg.
Nws yog qhov tsim nyog
- - kev pabcuam tawm dav dav;
- - ntaub ntawv hais txog kev sib tw;
- - kev txhim kho ntawm cov khoom tshiab;
- - paub txog cov hauv paus ntawm PR.
Cov Lus Qhia
Kauj ruam 1
Txhais koj cov "yeeb ncuab". Nws tuaj yeem yog cov tuam txhab sib tw lossis cov khoom lag luam uas cuam tshuam rau qhov ua tiav ntawm koj hom tshiab. Piv txwv li, yog tias koj muag Pepsi, ces koj tus yeeb ncuab yog Coca-Cola, thiab lwm yam. Thaum koj tau tsim tsa ib tus yeeb ncuab, koj tuaj yeem pib txhim kho lub hom phiaj tseem ceeb uas tawm tsam nrog "tus yeeb ncuab" ib qho. Thaum Procter & Gamble qhia cov tshuaj yaug qhov ncauj tshiab rau kev ua lag luam, lawv tau txheeb xyuas Listerine yog lawv tus yeeb ncuab. Thiab vim tias nws tsim cov khoom lag luam zoo sib xws nrog kev tsis hnov tsw, Procter & Gamble tau muab tso rau nws cov khoom kom zoo ib yam nkaus, tab sis nrog cov qab ntxiag. Thiab ua tsaug rau qhov no, nws tau txais kev ua tiav zoo kawg.
Kauj ruam 2
Tsim "xau dej" txog ib yam khoom tshiab. Cov tshaj xov xwm nyiam ntau yam xwm txheej tom qab uas hais txog cov xwm txheej uas yuav tshwm sim nkaus xwb. Tshwj xeeb tshaj yog muaj nuj nqis yog hais tias nws yog tshwj xeeb. Qhov no yog li cas Microsoft tau coj tus Xbox game console rau kev ua lag luam. Cov ntaub ntawv tshaj tawm pib 18 lub hlis ua ntej pib kev ua haujlwm ntawm cov khoom lag luam. Pua pua ntawm cov ntawv tau sau txog Xbox thiab kev sib ntaus sib tua nyuaj nrog kev ua lag luam tus thawj coj Sony's PlayStation. Qhov kev txav no yog ib qho kev vam meej loj.
Kauj ruam 3
Ua koj li kev sib tw PR. Cov qib ntawm cov lag luam tau txhawb nqa qhov tseeb uas cov neeg siv khoom txhua hnub kawm paub txog cov kev pabcuam thiab cov khoom lag luam tshiab. Cov lus sau me me hauv cov ntawv xov xwm niaj hnub no, hauv TV tag kis, thiab tsis ntev feem ntau muaj kev ntseeg siab tias lawv ib txwm paub txog cov khoom no. Tab sis vim tias cov neeg siv khoom lag luam tsis quav ntsej cov ntaub ntawv tshaj tawm, cov phiaj xwm tshiab yuav tsum muaj zog txaus thiab nco tau, sawv saum "qib suab nrov".
Kauj ruam 4
Txhim kho koj cov khoom, tshaj tawm qhov no hauv koj cov lus tshaj tawm rau cov neeg siv khoom, tab sis tsis txhob nthuav tawm, thiaj li tsis ua rau kev npau taws ncaj ncees ntawm cov neeg thuam. Ua tib zoo ua haujlwm, thiab tom qab ntawd txoj kev vam meej yuav tsis muaj nyob ntev tom ntej.
Kauj ruam 5
Txhim kho koj cov lus rau cov neeg siv khoom. Kev tshaj tawm cov khoom lag luam, mloog zoo rau ib qho tseem ceeb zoo uas ua tau zoo tshaj txhua tus. Tau ntau xyoo dhau los, Volvo tau tshaj tawm txog qhov ua tau ntev thiab tawv ntawm nws cov tsheb nrog ntau cov yam ntxwv. Tab sis thaum kev tshaj tawm nyob rau hauv xov xwm tsom mus rau kev nyab xeeb ntawm lub tsheb ntawm lub hom no, tham txog peb txoj kab ntawm txoj siv sia, pem hauv ntej thiab nram qab zuaj zuaj, ib txoj kab ke txhim khu kev qha - muag skyrocketed. Thaum kawg, Volvo hloov tag nrho nws cov kev lag luam tawm los ntawm cov khoom siv tawv tawv rau kev nyab xeeb.
