Cov lag luam vam meej hom xav tau tias yuav tsum ua kom raug. Nws yog ib qho tseem ceeb rau kev tsom xam cov suab lus-lus thiab kev pom ntawm lub hom. Nws yuav tsis yog superfluous los kuaj ntsuas kev nco, tsim kom txaus, txaus nyiam, hloov tau thiab ruaj ntseg.
Nws yog qhov tsim nyog
- -Txoj kev kuaj mob hauv kev lag luam;
- -Marketing txoj kev npaj;
- -Qhia cov ntsiab lus;
- - Kev nce qib rau kev lag luam hla lag luam;
- -Txoj Khoom Noj.
Cov Lus Qhia
Kauj ruam 1
Sib sau ua ke ntau pab pawg. Nrog lawv cov kev pab, koj tuaj yeem teb cov lus nug ntsig txog lub xeev ntawm koj hom. Tej zaum nws tau tsim nrog qhov yuam kev lossis dhau caij nyoog. Kev tshawb nrhiav yuav qhia yog tias koj xav tau rov sau daim ntawv. Qhov no yog qhov ntsuas tau kim, tab sis yog tias pawg neeg tsom pab pawg tsis tuaj yeem pom zoo hauv lawv qhov kev ntsuas qis, nws yog qhov tsim nyog. Koj yuav tsum tsis txhob txhawb nqa ib hom khoom uas tsis muaj peev xwm nkag tau rau lub hom phiaj. Txawm li cas los xij, koj tuaj yeem mus rau lwm txoj hauv kev: tsis muaj kev hloov lub suab lossis cov cim kev lag luam, koj tuaj yeem kho nws dua. Hauv lwm lo lus, nws tsis yog hom khoom uas yuav tsum tau hloov, tab sis lub hom phiaj pab pawg uas nws tau tsim los.
Kauj ruam 2
Npaj kev ua lag luam. Tab sis qhov no yuav tsum tau ua tsuas yog tom qab tau txais kev lees paub tias "cov neeg tuaj saib - hom" khub tau tshwm sim, uas yog, ob lub ntsiab lus tseem ceeb ntawm hom tsev sib raug. Cov phiaj xwm yuav tsum nthuav tawm tag nrho cov lus piav qhia ntawm qhov uas koj yuav ua li cas txhawb nqa lub hom. Cov kev txaus siab pom zoo tshaj plaws ntawm PR, kev tshaj tawm thiab kev tshaj tawm yog 50:30:20.
Kauj ruam 3
Txhawb koj hom, tab sis tsis txhob nrhiav kev los ua tus muag khoom tib lub sijhawm. Qhov no yuav tsis tshwm sim ntawm nws tus kheej, tom qab cov neeg tau txais kev pab cuam sai li sai tau paub lawv tus kheej nrog koj cov lus thov. PR yog lub luag haujlwm rau cov ntaub ntawv ib feem ntawm cov phiaj xwm kev lag luam. Txoj haujlwm no yog qhov tsis tshua muaj nqi vim tias yog ua tau feem ntau los ntawm in-house promotion department thiab tsis tas yuav them nyiaj rau cov ntaub ntawv tshaj tawm hauv cov koom nrog pawg thib peb thiab cov ntaub ntawv hauv Is Taws Nem. Txhawm rau cov ntaub ntawv npaj los ntawm koj tus kws tshaj lij PR hauv kev tshaj tawm hauv ntawv xov xwm thiab ntawv xov xwm raws li kev sau ntawv xov xwm, nws yog qhov tsim nyog los tsim cov xov xwm tshiab uas ntxim nyiam tsis yog rau koj cov neeg tuaj saib lub peev xwm xwb, tab sis kuj rau cov nyeem ntawm cov ntawv tshaj tawm no.
Kauj ruam 4
Tsim cov phiaj xwm kev lag luam uas nce cov neeg siv khoom ncaj ncees. Cov no yuav suav nrog txhua yam kev txo nqi, nyiaj pub dawb, thiab lwm yam Qhov txiaj ntsig zoo hauv kev txhawb nqa lub npe yog muab los ntawm cov kev tshaj tawm uas koj ua nrog lwm tus. Hom kev sib txuam no hu ua "hla kev lag luam". Nws lub tswv yim yog tias koj pom lub tuam txhab lag luam uas yog lub hom phiaj rau tib neeg uas yog koj li thiab txhim kho kev qhia dav dav (muaj txiaj ntsig zoo dua) rau cov neeg siv khoom. Qhov thib peb ntawm cov phiaj xwm kev lag luam yog kev tshaj tawm, qhov no yog txoj kev kim tshaj plaws ntawm "kev nthuav dav". Tias yog vim li cas tsuas yog 20 feem pua tau faib rau nws hauv kev nce qib.
