Ua ntej tshaj plaws, koj yuav tsum nkag siab tias tsis muaj phau ntawv yuav ua rau cov neeg ua tiav ntawm kev lag luam. Ntxiv rau kev nyeem ntawv, ib tus neeg yuav tsum ua. Muaj tag nrho qeb ntawm cov neeg uas paub txhua yam hauv kev tshawb xav, tab sis yog tsis paub txhua yam ntawm kev coj ua. Feem ntau qhov no yog vim muaj qhov ntshai qhov txaus ntshai, uas yog kev cuam tshuam nrog kev lag luam.
Nws yog qhov tsim nyog
Ntawm cov ntawv sau txog kev lag luam, muaj cov ntawv sau tsis raug xws li Philip Kotler lossis Adam Smith. Cov phau ntawv ntawm cov sau phau ntawv no yog qhov tseem ceeb rau kev nkag siab txog daim duab dav dav hauv lub ntiaj teb kev lag luam, tab sis ntau ntawm lawv qhov kev xav yog twb dhau los lawm thiab tsis ua haujlwm hauv kev lag luam niaj hnub no
Cov Lus Qhia
Kauj ruam 1
Seth Godin "Tus Paj Yeeb Nyuj"
Seth Godin, hauv nws phau ntawv The Pink Cow, tau hais tias niaj hnub no kev lag luam tau dhau los ua rau txoj kev tshaj tawm uas tau muaj nyob hauv ob peb xyoo dhau los lawm tsuas siv tsis tau zoo lawm. Yuav kom ua tau ib tus lag luam zoo xav tau tsis yog ua qhov zoo ntawm kev tshaj tawm koj cov khoom xwb, tab sis kuj tsim ib qho khoom lag luam uas yuav ua rau cov neeg siv khoom txaus siab. Tom qab, nws cov neeg siv khoom yuav tshaj tawm cov khoom lawv tus kheej, ua qhov zoo tshaj plaws kev tshaj tawm rau nws.
Kauj ruam 2
Malcolm Gladwell "Lub Tipping Point"
Tus kws sau phau ntawv tshuaj xyuas cov txheej txheem ntawm kev tshwm sim thiab kev loj hlob ntawm lub tswvyim xws li "kev sib kis". Malcolm Gladwell tshawb nrhiav qhov tshwm sim ntawm cov hluas kev zam, kev ua tub sab tub nyiag, kev tua tus kheej thiab kuaj cov xwm txheej uas ua rau lawv. Phau ntawv teeb cov saw cov txheej xwm uas ua los ntawm qhov tshwm sim tshwm sim ntawm qee yam kev hloov hauv kev sib raug zoo thiab lawv txoj kev loj hlob mus rau kev ntsuas kom muaj kab mob sib kis. Phau ntawv kuj piav txog cov tib neeg uas tuaj yeem los ua tus coj ntawm kev hloov hauv lub neej niaj hnub no.
Kauj ruam 3
Robert Cialdini "Lub Paj hlwb ntawm Cawv"
Kev ncig ntawm phau ntawv no hauv Tebchaws Asmeskas ib leeg tau tshaj li ob lab daim ntawv luam. Lub sijhawm no, twb muaj 5 luam tawm tshiab ntawm kev muag khoom zoo tshaj plaws. Robert Chaldi tuaj yeem hais tawm nyob rau hauv ib lub teeb tsim lub caij ntawm kev xav ntawm kev sib raug zoo thiab kev tsis sib haum xeeb uas nyuaj rau kev pom. Siv cov piv txwv yooj yim, tus neeg sau qhia kev sib raug zoo ntawm tib neeg, lub zog thiab tsis muaj zog ntawm txhua tus neeg, thiab tseem hais txog cov txheej txheem uas tuaj yeem siv los yaum tus interlocutor mus rau ib lossis lwm qhov kev txiav txim siab.
Kauj ruam 4
Jim Collins "Zoo rau Great"
Jim Collins phau ntawv hais txog yuav ua li cas ib tus neeg ua lag luam zoo yuav ua tau zoo. Tus kws sau ntawv tau mob siab rau nws tag nrho cov neeg laus lub neej rau kev tshawb nrhiav cov tuam txhab uas tau tswj kom loj dua cov khw hauv lawv txoj kev loj hlob. Phau ntawv nthuav tawm qhov xwm txheej ntawm kev ua tiav ntawm cov neeg loj xws li Gillette, Abbott, Kimberly-Clark thiab lwm tus. Lub txiaj ntsig tseem ceeb ntawm Collins txoj kev tshawb fawb yog qhov cim ntawm tus cwj pwm ntawm tus thawj coj tseeb ntawm cov tuam txhab zoo.
