FMCG (los ntawm lus Askiv txav ceev cov neeg siv khoom) yog lub npe dav dav rau cov neeg siv khoom. Cov no suav nrog ntau cov khoom siv los ntawm kev lag luam teeb pom kev zoo thiab zaub mov.
Hom ntawm FMCG khoom muag
Cov yam ntxwv sib txawv ntawm FMCG cov khoom pheej yig thiab ceev muag. Xws li cov khoom lag luam tau siv rau lub sijhawm tsawg, yog li ntawd, qhov zaus ntawm lawv txoj kev yuav khoom yog siab dua. Cov nyiaj tau los sib txheeb los ntawm kev muag ntawm FMCGs tsis yog siab, tab sis vim yog lawv txoj kev huab hwm coj, lawv tau lees tias muaj txiaj ntsig zoo rau kev muag khoom.
Lub ntsiab lus ntawm FMCG raws li "cov khoom xav tau khoom kim heev" tsis raug, txij li qhov xav tau rau qee yam khoom lag luam yog nce ntxiv ib ntus, thaum rau FMCG khoom nws yog qhov ib txwm muaj.
Kev mus yuav khoom noj khoom haus hauv FMCG yog nyob rau txhua txhua hnub, txhawm rau txais qhua thiab nrog khoom siv. Ntawm cov FMCG khoom yog:
- cov khoom tu cev, tshuaj txhuam hniav;
- xab npum thiab tshuaj ntxuav;
- cov khoom lag luam kom zoo nkauj;
- tais diav, roj teeb, taws teeb;
- luam yeeb, haus dej haus cawv, haus cawv;
- cov tshuaj kho mob.
Xws li cov khoom lag luam muaj feem tsawg rau kev poob hauv kev muag thaum lub sijhawm muaj kev kub ntxhov.
Cov neeg siv khoom siv tau sib txawv los ntawm cov khoom siv ruaj khov. Piv txwv li, cov neeg siv khoom siv hluav taws xob thiab khoom siv hluav taws xob, feem ntau xws li cov khoom lag luam tau hloov pauv tsis ntau tshaj ib zaug txhua 1-2 xyoo. Lawv yuav tsum tau cais qhov txawv ntawm cov zaub mov yooj yim, suav nrog qhob cij, mis, butter, thiab lwm yam.
Cov yam ntxwv ntawm FMCG kev ua lag luam
Kev ua lag luam FMCG yog qhov txawv ntawm qib siab ntawm kev sib tw, nrog rau kev nquag pom ntawm cov hom tshiab thiab cov khoom lag luam. Lub hauv paus tseem ceeb hauv kev tswj hwm kev sib tw ntawm cov tuam txhab FMCG yog qhov dav ntawm cov khoom lag luam, cov nqi tsim nyog, thiab cov kev pov hwm hauv cheeb tsam. Txhawm rau tswj lawv qhov chaw hauv khw, cov tuam txhab yuav tsum tau niaj hnub tig cov hom khoom lag luam thiab qhia cov khoom tshiab rau kev ua lag luam.
Cov npe ntawm cov tuam txhab loj tshaj plaws ntawm FMCG suav nrog Unilever, Colgate, Procter & Gamble, Henkel, Danone, Coca-Cola, Kraft, PepsiCo, Nestle, Heinz.
Cov kev cai tswjfwm kev lag luam ntawm cov tuam txhab yog tsom mus rau kev ua haujlwm nrog lub hom phiaj cov neeg tuaj saib rau qhov tsim ntawm cov kev xav tau rau cov khoom lag luam, ib qho kev hloov pauv tas mus li, ntxiv rau cov neeg muaj kev ncaj ncees rau hom.
Lub hauv paus tseem ceeb hauv kev loj hlob ntawm kev muag khoom yog cov khoom lag luam zoo, vim hais tias nyob rau ntau txoj hauv kev nws yog qhov chaw thiab qhov chaw ntawm cov khoom muag hauv lub tsev loj uas txiav txim siab nws cov khoom muag.
Txhua lub tuam txhab FMCG tuaj yeem muab faib ua ntau pawg, nyob ntawm cov naj npawb ntawm cov npe sawv cev hauv cov khoom lag luam:
- mono-hom - sawv cev cov khoom lag luam los ntawm ib qeb (piv txwv, Coca-Cola);
- muab 2-3 khoom - piv txwv li, kua txiv thiab khoom noj siv mis (Wimm Bill Dann), dej haus thiab khoom qab zib (Cadbury Schweppes);
- ntau yam khoom - Procter & twv txiaj, Nestle, Unilever.
Kev lag luam hauv FMCG Lavxias yog nyob rau theem ntawm kev txhim kho nquag, qhov kev thov rau cov khoom lag luam niaj hnub no loj hlob tuaj txhua xyoo, cov hom tshiab thiab cov khoom lag luam tau tshwm sim tas li ntawm cov lag luam.
