Kev sib tw kev sib tw yog qhov tseem ceeb ntawm qhov kev npaj ua lag luam, uas pab kom nkag siab txog lub xeev kev ua lag luam thiab txiav txim siab lub tswv yim ntawm koj tus cwj pwm hauv kev ua lag luam.
Thawj qhov yuav tau saib rau hauv kev txheeb xyuas kev sib tw yog cov neeg siv khoom tus cwj pwm. Ua tib zoo mloog qhov lawv qhuas qhov lawv nyiam. Tom qab ntawd mus rau kev txheeb xyuas ntawm cov neeg sib tw ncaj qha: leej twg yog lawv lub hom phiaj ntu, dab tsi niches lawv nyob (yog tias lawv cov khoom lag luam yog niche).
Ua tib zoo mloog lawv cov vev xaib thiab cov lus tshaj tawm txog kev tawm tsam: yog tias lawv muaj qhov tsis txaus ntseeg, lawv yuav raug thuam. Them sai sai rau cov lus tshaj tawm ntawm cov khoom lag luam tshiab, rau kev tshaj xov xwm rau ntawm qhov chaw.
Yog tias koj tab tom tsim ib yam dab tsi, koj yuav tsum mob siab rau cov haujlwm ntawm koj cov neeg sib tw: yog tias lawv tab tom nrhiav cov kws tshaj lij hauv qee qhov chaw nqaim, nws txhais tau hais tias lawv npaj tsim ib yam dab tsi, cov ntaub ntawv no tuaj yeem siv los txheeb xyuas cov khoom tshiab uas lawv tso tawm. Ib qho tseem ceeb yog tseem ua tau zoo tswj ntawm kev sib tw cov khoom ntau lawm, kev ua tau zoo thiab tsis muaj zog ntawm kev coj ua.
Nws tsim nyog kom paub txhua qhov ua tau zoo, thiab xav ntawm txhua kis, thiab koj lub tuam txhab tuaj yeem teb tau. Yog hais tias ib tug neeg sib tw muaj zog heev nyob rau hauv ib yam dab tsi, nws yuav tsim nyog coj kev rau siab mus ua lwm yam, vim tias nws yuav nyuaj rau caum nws nrog nws tus yam ntxwv no. Tab sis koj tuaj yeem xaiv txoj hauv kev sib txawv: tso cov khoom lag luam lossis tsom rau lwm yam.
Tus cwj pwm tseem ceeb thaum txheeb xyuas cov neeg sib tw yog qhov chaw ua hauj lwm sawv cev. Yog tias lub tuam txhab tsis zoo sawv cev hauv qee thaj chaw, nws yuav muaj peev xwm ua kom pom tseeb cov kev mob siab rau thaj av no thiab nyob hauv lub khw.
Marketer Porter qhia txog tsib lub zog uas tuaj yeem muaj txiaj ntsig los tshawb xyuas. Cov no yog cov sib tw, cov neeg siv khoom, hloov cov khoom lag luam rau koj cov khoom lag luam, kev ua lag luam (nyuaj li cas rau nws nkag mus, dab tsi yog qhov xwm txheej tam sim no, dab tsi yog cov yam ntxwv ntawm txoj cai), cov neeg xa khoom. Yog tias muaj qee tus neeg xa khoom, lawv tuaj yeem sau lawv cov lus rau koj thiab kev ua lag luam.
Muaj tuaj yeem muaj ntau ntawm cov nqi sib tw. Nws yog ib qho tsis yooj yim sua thiab tsis tsim nyog los soj ntsuam hauv kev nthuav dav cov haujlwm txhua tus. Nws ua rau kev txiav txim zoo rau cov pab pawg sib tw mus rau cov pab pawg nrog tib lub hom phiaj ntawm cov neeg tuaj saib, thiab tom qab ntawd saib cov neeg sib tw ncaj qha.
Txiav txim siab seb cov yam ntxwv twg yog qhov tseem ceeb rau koj kev lag luam. Piv txwv li, yog tias koj muaj lub khw muag khoom uas yuav rov qab cov hnab ev ntawv, cov yam ntxwv tseem ceeb yog lub hnub nyoog thiab poj niam txiv neej ntawm tus neeg rau lub hnab ev ntawv yuav, nrog rau thaj tsam ntawm lub hnab ev ntawv. Rau cov tub ntxhais kawm nyob hauv tsev kawm, yuav tsum ua ib lub qauv ntawm lub hnab ev ntawv, kev ua kis las - lwm qhov, rau kev ncig xyuas - ib feem peb. Txheeb xyuas cov koom tes los ntawm cov yam ntxwv xaiv.
Thaum xaiv ib lub tswv yim, koj yuav tsum them sai sai rau cov txiaj ntsig uas koj muaj, nrog rau koj lub hom phiaj. Yog tias koj xav ntes ib ntu kev nqaim thiab luam cov khoom lag luam me, yuav muaj ib lub hom phiaj. Yog tias koj xav ntes ntau ntu ntawm kev ua lag luam, lub tswv yim yuav tsum muaj qhov sib txawv.
Siv sijhawm thiab lub zog los soj ntsuam koj cov neeg sib tw - qhov no yog kauj ruam tseem ceeb hauv kev xaiv xaiv lag luam.
