Txhawm rau txhawb cov tuam txhab cov khoom ntawm kev ua lag luam, tsim thiab ua kom lub tuam txhab cov duab, nws yog qhov tsim nyog los ua kom tiav ntawm cov xovxwm. Yog li no, ntau lub tuam txhab yog cov neeg ua haujlwm nrog cov kws tshwj xeeb uas saib xyuas kev ua haujlwm nrog kev tshaj xov xwm. Hauv kev qhia ntawm lawv txoj haujlwm muaj ntau cov thev naus laus zis uas tso cai rau lawv kom ua tiav cov teeb meem kev sib txuas lus tshwj xeeb.
Cov Lus Qhia
Kauj ruam 1
Tsis txhob poob siab yog tias koj ua haujlwm hauv PR department ntawm cov tuam txhab me ntsis thiab koj yuav tsum txhawb nws los ntawm kos. Lub koom haum tsim nyog ntawm PR lub tuam txhab yuav coj tsis yog cov txiaj ntsig zoo nkaus xwb, tab sis kuj tseem ua kev ncaj ncees los ntawm kev ua haujlwm nthuav. Xaiv hom ntawv tshwj xeeb ntawm cov xwm txheej rau cov xovxwm: xovxwm tawm xov xwm, rooj sib tham, xovxwm sablaj, nias noj su, xovxwm ncig saib, xov xwm kev sib tham hauv internet, "qhib qhov rooj" hnub, thiab lwm yam.
Kauj ruam 2
Yog tias lub tuam txhab tsim cov chaw loj, tau tsim kho kom zoo, lossis muaj qhov xav tau kom tau txais kev pabcuam sai sai ntawm qhov teebmeem, tom qab ntawv tshaj tawm tuaj yeem yog cov xov xwm tshaj tawm. Khiav nws raws li cov xwm txheej tshwj xeeb: 1-2 lub tuam txhab cov neeg sawv cev ua lus ceeb toom rau cov neeg sau xov xwm, ua daim ntawv qhia luv thiab teb cov lus nug.
Kauj ruam 3
Npaj cov "round rooj" rau kev nthuav qhia ntawm qhov project, kev txhim kho lossis kev tshawb fawb uas ntxim nyiam tsis yog rau lub voj voog nqaim ntawm tib neeg. Caw cov kws tshuaj ntsuam, cov kws tshaj lij ywj pheej, cov koom tes. Lub rooj sib tham txheej txheem presupposes kev sib txuas lus pub dawb ntawm lub ntsiab lus tseem ceeb. Cov neeg sau xov xwm yuav npaj cov ntaub ntawv tshuaj xyuas, yog li ua kom muaj kev paub zoo ntawm koj lub tuam txhab.
Kauj ruam 4
Tuav lub rooj sib tham xovxwm yog tias koj xav tau tshaj tawm ntau ntawm cov ntaub ntawv. Hauv chav no muaj qhov chaw nruj me ntsis rau tus thawj tswj hwm nrog tus hais lus thiab, ntawm qhov tsis tooj, rau cov neeg sau xov xwm. Feem ntau, kev tshaj tawm xov xwm kav 50-60 feeb. Cov kws tshaj lij ntawm cov qib sib txawv tau hais txog ib nrab ib teev, tom qab ntawd nug cov lus nug thiab lus teb. Tus ntaus hloov kho hloov kho cov kev tshwm sim ntawm qhov kev tshwm sim.
Kauj ruam 5
Tso cai rau cov kws tshaj xov xwm tsis tuaj yeem nug cov lus nug ntawm cov neeg sawv cev ntawm cov tuam txhab los ntawm kev caw lawv tuaj noj mov. Kev sib tham sab nraud ntawm ntau yam teeb meem ntsig txog lub tuam txhab muaj tshwm sim thaum noj tshais lossis pluas su. Ua ib feem ntawm cov xov xwm ntawm kev tshwm sim no, cov lus sib tham ntawm kev sib tham hauv mini tuaj yeem npaj tau.
Kauj Ruam 6
Tau txais dav ntxiv ntawm cov neeg koom nrog hauv kev sib tham ntawm cov ncauj lus los ntawm kev teeb tsa kev sib tham hauv online. Raws li qhov tshwm sim, nws muaj peev xwm nrhiav tau cov kev txaus siab rau lub tuam txhab los ntawm cov sib txawv hauv pawg, hauv thaj chaw sib txawv. Npaj cov npe lus nug ua ntej. Txhawm rau tus neeg hais lus tham txog "kev nyob" neeg, cov neeg sau xov xwm tuaj yeem nyob hauv tsev. Lub koom haum ntawm cov tuam txhab PR hauv hom ntawv no cuam tshuam nrog xaiv cov teeb meem thiab tswj lawv cov kev txaus.
Kauj Ruam 7
Lub koom haum ntawm kev ua haujlwm nrog kev tshaj xov xwm suav nrog tuav xovxwm ncig xyuas - kev mus ncig ntawm cov neeg sau xov xwm ntawm cov nqi ntawm tuam txhab mus rau nws cov chaw. Qhov kom zoo dua ntawm hom ntawv no yog qhov kev paub tus kheej nyob rau hauv qhov chaw tsis muaj txheej txheem, kev yees duab yees duab, thiab tso tawm cov khoom siv puv ntoob. Yog lawm, tsuas yog cov tuam txhab nplua nuj thiaj them taus nws.
Kauj ruam 8
Lub koom haum ntawm cov tuam txhab PR kom thiaj li paub txog kev tsim khoom, cov txheej txheem ua lag luam, qib ntawm cov cuab yeej thiab cov qauv kev ua haujlwm ntawm cov tuam txhab muab rau tuav "qhib qhov rooj" hnub. Rau ob peb hnub (txog li ib asthiv), tus neeg kawm tiav tau ntsib cov qhua thiab tus neeg sau xov xwm, ua kev taug kev ncig saib xyuas, thiab teb cov lus nug. Nov yog lwm qhov xwm txheej tshiab tau tsim los ua kom muaj kev ncaj ncees los ntawm cov neeg sau xov xwm mus rau lub tuam txhab.
Kauj Ruam 9
Qhov kev vam meej thiab kev vam meej ntawm lub tuam txhab yuav nyob ntawm seb cov neeg sau xov xwm qhia cov tswv yim ntawm lub tuam txhab mus rau pawg ntau npaum li cas. Tsis txhob skimp ntawm cov nyiaj rau kev ua haujlwm nrog kev tshaj xov xwm, ua phooj ywg nrog cov neeg sau xov xwm!
