Txhawm rau kom nce muag ntawm lub khw muag khoom, koj tuaj yeem ua raws li ib txoj hauv kev no. Ua rau qhov nruab nrab yuav khoom ntau dua lossis nyiam cov neeg yuav khoom ntau. Thiab qhov tseeb, thiab lwm qhov, txoj kev nkhaus kev muag khoom yuav nce siab.
Nws yog qhov tsim nyog
- - cov ntaub ntawv muag
- - naj npawb xov tooj rau kev tiv tauj nrog cov neeg muab khoom
- - kev qhia muag muag
- - pr-kev sib tw
- - phiaj xwm xov xwm
Cov Lus Qhia
Kauj ruam 1
Txheeb xyuas cov ntawv qhia kev muag khoom 3-4 lub hlis dhau los. Muaj tseeb yuav muaj txoj haujlwm ua "lub cev tuag". Yog tias koj muaj lawv rau kev nqis tes ua, pom zoo nrog tus xa khoom rov qab los yog hloov nrog cov qauv zoo sib xws, tab sis uas koj tau ua tiav sai. Raws li txoj cai, cov neeg xa khoom txaus siab rau kev sib tham nrog cov khw muag khoom, vim tias xav koom nrog kev sib koom tes. Yog tias cov khoom lag luam uas khov yog cov khoom ntiag tug ntawm lub khw muag khoom, uas yog, nws tau yuav nrog kev them nyiaj tom qab them lossis cov nyiaj tiv thaiv tau, tab sis cov hnub kawg tau dhau los thiab cov nyiaj tau them rau nws, nws yog lub sijhawm los tsim kev tshaj tawm rau nws kev muag ntxov.
Tus yuam sij rau kev hloov mus rau qhov zoo yog lub khw muag khoom yuav tsum tau hloov kho tshiab txhua peb lub hlis. Qhov no yog qhov tseeb tshwj xeeb rau cov khw me nyob hauv kev taug kev qhov deb, uas feem ntau tuaj xyuas los ntawm cov neeg siv khoom ib txwm muaj. Kev zam tshwj xeeb yog lub khw muag cov khoom loj ntawm cov nqi. Rau lawv, lub sijhawm no yog kwv yees li rau lub hlis.
Kauj ruam 2
Tshawb xyuas cov kev pabcuam. Coj cov kev cob qhia muag nrog cov muag muag - tej zaum tsis muaj kev muag khoom hauv koj lub khw vim qhov muag tsis paub txog kev muag khoom? Ua "tus neeg zoo" - tsis yog kev tshaj lij, tus phooj ywg ua haujlwm zoo ntawm cov txee tsis yog muag khoom. Tej zaum cov neeg ua haujlwm hauv khw yuav zoo siab nce qhov nruab nrab kev kuaj xyuas, tab sis lawv tsis paub yuav ua li cas.
Ntiav cov kws qhia ua lag luam vam meej los pab cov neeg muag ua rau lawv qhov kev muag khoom. Nws yuav coj lawv kev ntawm cov kev cob qhia, uas cov kws qhia hu ua "ZUN" (Kev Paub - Cov Peev Xwm - Kev Txawj). Hauv lwm lo lus, tus kws qhia ua lag luam yuav qhia koj tias yuav muag li cas; yuav qhia koj li cas; yuav ua tiav qhov kev coj ua ntawm kev muag khoom, uas tsim nyog los nce cov nyiaj hauv lub khw.
Kauj ruam 3
Tsim kev tshaj tawm lossis tshaj tawm PR. Muaj ob txoj hauv kev kom tau ntau cov neeg muas zaub rau koj lub khw. Txoj hauv kev tso kev tshaj tawm (suav nrog cov duab tshaj tawm - hauv cov ntawv xov xwm zoo nkauj, TV, xov tooj cua, thiab lwm yam) yuav tsum xaiv cov khw muag khoom kim, tshwj xeeb lossis loj-cov khoom lag luam yuav los ntawm cov neeg siv khoom raws li tau npaj tseg. Koj tuaj yeem mus rau cov khw ntawd thoob plaws lub nroog. Rau kev tshaj tawm kev tshaj tawm, nws yog qhov tsim nyog los kos lub phiaj xwm kev npaj tsim nyog, nrog rau tsim cov txheej txheem rau kev kuaj xyuas qhov rov qab los ntawm kev nqis peev.
Khw muag khoom raws li taug kev deb, incl. lub khw muag khoom noj, uas yog tsim rau cov neeg tuaj saib nyob lossis ua haujlwm ze thaj chaw ze, peb tuaj yeem pom zoo pr. Txoj hauv kev zoo tshaj plaws los txhawm rau ntxiv muag hauv khw muag khoom hauv qhov xwm txheej zoo li no yog kev txhim kho cov kev ntseeg siab. Khi cov neeg yuav khoom mus rau qhov muag, qhov no tuaj yeem ua los ntawm kev muab cov npav luv nqi xws li "Qhov kev yuav khoom thib peb hauv ib lub lim tiam - 20% luv nqi", thiab lwm yam. Hauv cov khw muag khoom tsim rau cov tub ntxhais hluas, txoj kev ntseeg siab ntawm hom “Coj ob tus phooj ywg - koj yuav tau txais 15% luv nqi ntawm lawv cov kev yuav khoom” uas tau nce nyiaj tau zoo heev.
Cov khw muag khoom noj yuav raug qhia kom muag 5-6 yam khoom siab nrog yam tsis muaj kev lag luam. Tom qab ntawv xaiv tias cov khoom lag luam pheej yig dua hauv lub khw no ntau dua lwm tus yuav kis tau sai thoob plaws hauv vaj loog ncig. Thiab cov khw muag khoom no yuav nce muag vim yuav tsum tau ntxiv, vim hais tias tsis tas rau khoom 5-6 yam yog cov tub lag luam yuav mus tom khw.
