Yuav Ua Li Cas Yog Cov Ntawv Tshaj Tawm Kev Tshaj Tawm

Cov txheej txheem:

Yuav Ua Li Cas Yog Cov Ntawv Tshaj Tawm Kev Tshaj Tawm
Yuav Ua Li Cas Yog Cov Ntawv Tshaj Tawm Kev Tshaj Tawm

Video: Yuav Ua Li Cas Yog Cov Ntawv Tshaj Tawm Kev Tshaj Tawm

Video: Yuav Ua Li Cas Yog Cov Ntawv Tshaj Tawm Kev Tshaj Tawm
Video: You vang _ tiam no koj yog tu hlub kuv tsaj -nkauj tawm tshiab 2022 2024, Hlis ntuj nqeg
Anonim

Los ntawm Wikipedia: Teaser (English teaser "teaser, lure") - cov lus tshaj tawm, ua qhov kev sib cav, uas muaj ib feem ntawm cov ntaub ntawv hais txog cov khoom, tab sis cov khoom nws tus kheej tsis tau qhia tag nrho.

kws qhia ntawv
kws qhia ntawv

Teaser tshaj tawm yog ib qho ntawm ntau hom kev tshaj tawm. Hom ntawv no tau siv nyob rau hauv kev tshaj tawm kev lag luam rau ntau tshaj 8 xyoo, yog li nws tsis yog rau qeb ntawm kev hloov pauv tshiab.

Hom ntawv nta

Sab nraud, lub teaser chij yog cov ntawv nyeem kab-thaiv uas muaj cov duab thiab cov ntawv sau. Teaser chij muaj cov qauv siv yooj yim heev tab sis muaj yeeb yuj thiab yog "kev dag" li cov xov xwm dog dig, tsis yog ntawv tshaj tawm. Ib qho paj taub me me tuaj yeem tuaj yeem ntawm 1 txog 24 qhov tshaj tawm.

Qhov peculiarity ntawm teaser ad yog tias nws yuav tsum nyiam cov neeg siv xim. Teaser tshaj tawm tsis qhia qhov tseeb ntawm qhov muab. Ib daim duab ntawm tus neeg muaj koob npe lossis qee hom duab tsim nrog ib yam phem, ceeb, ntxim nyiam, ntxim hlub yog qhov feem ntau siv ua duab.

Duab
Duab

Cov ntawv nyeem phim cov duab thiab provokes tus neeg siv los nyem rau ntawm qhov ad. Feem ntau cov nqe lus zoo li "Kev txaj muag", "Poob siab", "Qhov no yuav tsis muaj qhia hauv TV" yog siv hauv cov ntawv sau. Los yog daws qhov teeb meem uas paub tau tau npaj siab los ua txoj hauv kev yooj yim, yooj yim thiab nrawm. Piv txwv li: "Lub plab thiab txhais ceg rog yuav hlawv hauv 5 hnub", "Yawg txoj kev los tso tawm hauv tsev hauv 1 hlis", "Cov ntawv qhia qub kom txo cov suab thaj kom sai", thiab lwm yam.

Teaser tes hauj lwm

Muaj ntau cov teaser tes hauj lwm hauv kev lag luam advertising. Cov neeg sawv cev hauv lub network sib tham nrog ntau qhov chaw, nrhiav cov pas dej ntawm cov chaw, qee zaum txuas lawv los ntawm cov ncauj lus lossis cov neeg tuaj saib lub hom phiaj. Tus tshaj tawm tig mus rau lub network thiab muab nws cov ntawv tshaj tawm rau ntau qhov chaw ib zaug, tau txais ntau tshaj qhov no rau thiab txuag lub sijhawm rau kev sib tham nrog txhua tus xaib.

Qhov qes qes ntawm cov khoom lag luam tshaj tawm ua rau qhov tseeb tias cov neeg tshaj tawm dub muag "yoov" rau nws thiab pom zoo tso cov lus tshaj tawm ntawm cov chaw qib siab.

Qhov zoo thiab qhov tsis zoo

Cov txiaj ntsig yog ob peb. Thaum xub thawj siab ib muag, daim npas teaser muaj qhov sib nias-sib koom siab thiab tus tshaj tawm tau txais ntau qhov ntau mus rau nws lub xaib. Tab sis, cov neeg tuaj saib thaj chaw raug coj mus rau kev ntxias duab thiab cov ntawv nyeem, lawv tsis txaus siab rau tus tshaj tawm cov khoom nws tus kheej. Ob peb heev ntawm cov qhua no yeej yuav qhov cov ntawv qhia cov khoom lag luam, uas txhais tau tias cov hom ntawv tsis muaj txiaj ntsig.

Ib lub vev xaib uas tshaj tawm cov ntawv qis tsis tshua zoo nyob ntawm kev tshawb nrhiav lub tshuab. Tus tshawb nrhiav kho cov phiaj xwm qis ntawm nplooj ntawv thiab nws txo qis lub xaib hauv cov txiaj ntsig tshawb, uas cuam tshuam tsis zoo rau tus nqi ntawm qhov chaw tsheb.

Ib tus neeg siv uas nyem rau ntawm kev tshaj tawm kuj tau txais qhov tsis zoo. Nws tau nyem kom nyeem yuav ua li cas "sai sai poob 5 kg hauv 5 feeb dawb", thiab nws tau qhia kom sim tshuaj siv txuj ci tseem ceeb "tsuas yog 5000 rubles." Qee zaum teaser tes hauj lwm tshaj tawm tsis yog khoom muag, tab sis cov ntaub ntawv sib txawv chaw. Lawv nyiam cov neeg tuaj tshiab rau lawv hauv txoj kev no. Tab sis txhawm rau kom tsis txhob raug nplua los ntawm kev tshawb fawb rau cov kev hloov pauv los ntawm cov peev txheej tsis tshua zoo, lawv tau xa cov neeg siv los ntawm nplooj ntawv tsaws mus rau lwm qhov. Tus neeg siv yuav tsum nias 3-4 zaug ntawm cov xov xwm ntawm nplooj ntawv sib txawv, mus los ntawm txoj kev nyuaj dhau thaum kawg nyeem nws cov ntsiab lus.

Duab
Duab

Cov neeg tawm tsam

Cov nyiaj xa mus rau hauv cov teaser tes hauj lwm feem ntau tsis tau them se, tsis tau tsim, yog li qhov kev tso kawm ntawm cov ntawv tshaj tawm yog qhov pheej yig rau cov tshaj tawm.

Hmoov tsis zoo, nyob rau hauv cov xwm txheej zoo li no, daim ntawv teaser ad hom zoo rau kev ua ntawm cybercriminals: tshaj tawm cov khoom lag luam thiab cov kev pabcuam tsis zoo, lossis ua tsis ncaj cov neeg siv khoom. Yog tias cov khoom lag luam tawm tsim nyog, tom qab ntawd nws qhov kev tshaj tawm tsis xav siv cov kev txwv, nws yuav pom nws cov neeg yuav khoom ib qho twg.

Pom zoo: