Feem ntau ntawm cov lag luam kev ua lag luam yog nyob ntawm cov tuam txhab tau lees paub-cov thawj coj uas tau coj los ua cov khoom lag luam uas cuam tshuam nrog. Cov npe ntawm cov tuam txhab no suav nrog General Motors rau kev tsim cov tsheb, IBM (khoos phis tawj), McDonalds (kev noj mov), Xerox (photocopiers), Gillette (rab chais hniav). Tus thawj coj kev lag luam tas mus li yuav tsum xav txog yuav ua li cas nthuav dav cov khw muag khoom lag luam, yuav ua li cas thiaj nrhiav tau cov neeg siv khoom tshiab thiab yuav ua li cas kom muaj ntau zaus ntawm kev siv lawv cov khoom.
Cov Lus Qhia
Kauj ruam 1
Cov neeg siv tshiab
Lub hom phiaj tseem ceeb ntawm txhua lub tuam txhab yog nyiam cov ntu tshiab ntawm cov neeg siv uas tsis muaj cov ntaub ntawv hais txog yam khoom tshiab, hais txog nws cov yam ntxwv, zoo thiab tsis xav yuav nws. Piv txwv li, Johnson & Johnson tau mob siab rau kev qhia chav kawm tshiab cov menyuam siv zawv plaub hau. Thaum xub thawj, lawv cov tsuaj zawv plaub hau tsuas yog tsom rau cov menyuam yaus qeb, tab sis tom qab yug tus nqi pib poob, lub tuam txhab pib poob. Cov neeg lag luam pom tias cov neeg laus feem ntau siv cov tsuaj zawv plaub hau, yog li kev txiav txim siab tau tsim los ua kev tshaj tawm rau cov neeg siv khoom lag luam. Yog li, Johnson & Johnson tus me nyuam tsuaj zawv plaub hau tau dhau los ua cov cim tseem ceeb ntawm kev ua lag luam ntawm cov tshuaj zawv plaub hau.
Kauj ruam 2
Kev siv khoom lag luam tshiab
Ib txoj kev zoo tawm ntawm cov xwm txheej nthuav dav hauv kev lag luam yog nce ntxiv ntawm kev siv rau tib yam khoom, zoo li Du Point tau ua rau nylon. Nws yog thawj zaug siv los ua poj niam cov thom khwm, pov tseg, thiab tom qab ntawd nws tau siv rau cov poj niam lub tsho poj niam, cov txiv neej lub tsho, kev tawm tsam ntawm cov ntaub pua plag thiab cov log tsheb. siv los ntub cov txheej txheem, thiab tom qab ntawd pib siv los ua tus neeg sawv cev plaub hau thiab ua cov tshuaj pleev tawv nqaij.
Kauj ruam 3
Ua ntau zuj zus ntawm kev siv cov khoom
Txoj cai thib peb rau kev nthuav tawm cov kev lag luam yog kom ntseeg tau tias cov khoom siv nce siab, piv txwv li, yog tias lub tuam txhab cog qoob loo tshaj tawm lawv tsis yog khoom noj tshais, tab sis kuj yog noj su thiab noj hmo, lawv muag yuav nce sai. Piv txwv li, Procter & Gamble tau lees rau cov neeg yuav khoom ntxiv tias tshuaj zawv plaub hau cov nyhuv yuav nce ntxiv thaum thov ntawm ob zaug kev pom zoo nyob rau ib zaug.
