B2b kev muag khoom (ua lag luam mus rau kev lag luam) cuam tshuam txog kev xa khoom los yog muab kev pabcuam rau cov neeg siv khoom ua lag luam. Kev muag khoom hauv kev lag luam b2b muaj lawv tus kheej tshwj xeeb thiab ib tug xov tooj ntawm qhov sib txawv los ntawm kev ua haujlwm hauv tus neeg siv khoom lag luam.
Qhov sib txawv ntawm b2b thiab b2c muag
Kev muag khoom hauv kev lag luam b2b (lossis kev muag khoom rau cov neeg siv khoom lag luam) muaj ntau qhov sib txawv ntawm qhov muag b2c (kev muag khoom mus rau cov neeg siv khoom xaus) ob qho tib si hais txog kev lag luam thiab cov khoom sib txuas.
Kev muag khoom hauv kev lag luam b2b feem ntau yog sib luag nrog cov lag luam wholesale. Nws ntseeg tau hais tias kev ua lag luam wholesale yog qhov tseem ceeb ntawm b2b, thiab cov khw muag khoom yog b2c. Hauv kev muaj tiag, ib qho thiab tib lub tuam txhab tuaj yeem sib txuas ob qho ntawm cov chaw no ntawm kev ua haujlwm. Ib qho piv txwv yog lag luam wholesale puag ntawm cov ntaub ntawv tsim tsev. Nws tuaj yeem muag rau cov tuam txhab tsim tsev lossis cov khw muag khoom hauv ntau ntau, thiab muag cov khoom rau cov neeg yuav khoom ntiag tug uas kho lawv cov tsev. Hauv thawj kis, peb tab tom tham txog kev muag khoom lag luam, thiab hauv qhov thib ob - txog cov neeg siv khoom ntu. Nyob rau tib lub sijhawm, cov lag luam wholesale muaj cov kev cai sib txawv rau nws cov neeg loj, uas tuaj yeem muab tus nqi tseem ceeb ntawm cov nqi muag khoom.
Qhov tseeb, lub sij hawm b2b yog qhov dav dua qhov ntu ntawm cov lag luam wholesale, thiab b2b tsis yog ib txwm txhais tau tias kev yuav khoom lag luam (tshaj 1 pob). Ntu b2b tseem suav nrog cov neeg xa khoom ntawm cov khoom nyoos thiab cov khoom tiav ua tiav rau kev tsim cov khoom lag luam rau kev coj mus txuas ntxiv, nrog rau cov neeg xa khoom ntawm cov cuab yeej siv thev naus laus zis, tshuab cuab yeej siv rau kev lag luam. Qhov no suav nrog ntau lub tuam txhab uas muab cov kev pabcuam rau kev lag luam (pab tswv yim rau kev tshaj tawm, kev pabcuam tshaj tawm, kev pabcuam kev cai lij choj thiab kev sau nyiaj txiag, kev qiv khoom, thiab lwm yam). Ntau yam khoom siv hluav taws xob ua lag luam kuj tuaj yeem raug cais raws li b2b.
Yog li, b2b muag suav nrog kev muag cov khoom muag thiab kev pabcuam rau kev siv khoom lossis kev muag khoom ntxiv, thiab b2b - rau tus kheej, tsev neeg siv.
Cov yam ntxwv sib txawv ntawm b2b muag
Muag ntawm b2b kev lag luam sib txawv los ntawm b2c hais txog cov hom phiaj yuav khoom. Yog tias cov neeg siv khoom kawg yuav khoom siv rau kev siv tus kheej thiab ua ntej rau nws cov neeg siv khoom, tom qab ntawd hauv kev lag luam b2b, qhov tseem ceeb yog qhov muaj peev xwm nce paj tau thaum mus yuav ib yam khoom. Yog li, cov neeg siv khoom lag luam yuav khoom yuav khoom kom thiaj li khwv tau ntau dua. Qhov no tuaj yeem ua tiav ob qho tib si los ntawm kev yuav lub tshuab pheej yig dua rau kev tsim khoom, kev qhia ntawm lub zog siv hluav taws xob, thiab los ntawm kev tshawb fawb kev lag luam kom nkag mus rau cov kev lag luam tshiab.
Txoj hauv kev ntawm kev txiav txim siab ntawm kev yuav khoom kuj txawv. Cov neeg tau txais kev pab tshwj xeeb feem ntau coj los ntawm kev xav hauv kev cuam tshuam ntawm kev tshaj tawm, lossis hom khoom lag luam, kev yooj yim ntawm kev yuav khoom thiab lawv tus kheej lub tswv yim hais txog qhov zoo. Kev lag luam ntawm cov neeg yuav khoom, qhov laj thawj tseem ceeb yog txoj hauv kev ntxiv kom txuag tau thiab nce kev muaj txiaj ntsig. Nws yuav tsum tau nyob rau hauv lub siab tias yog cov ntsiab lus ntawm cov neeg siv khoom thiab cov neeg yuav khoom hauv kev lag luam b2c coincide, thaum nyob hauv b2b, ib tus neeg tuaj yeem txiav txim siab yuav khoom rau lub tuam txhab. Nws yuav raug coj los ntawm tus kheej kev xav thaum txiav txim siab - piv txwv li kev ua phooj ywg thiab nws tus kheej nyiam.
Txhua lub sijhawm cov neeg siv khoom ntiag tug ntau dua li cov koomhaum pabcuam. Yog li, kev lag luam sib txuas lus nrog lawv txhua tus yog qhov teeb meem thiab nws kim heev. Cov tuam txhab ua haujlwm hauv cov neeg siv khoom lag luam yog tsom ncaj rau kev tshaj tawm hauv kev tshaj xov xwm, Is Taws Nem thiab lwm yam Thiab hauv kev lag luam b2b, kev tsim kev sib cuag nrog txhua tus neeg siv khoom yog qhov tseem ceeb. Yog li, hauv cov lag luam kev lag luam ntu, lawv nyiam tshaj tawm kev lag luam ncaj qha, hu xov tooj txias, kev sib tham tus kheej, nthuav qhia hauv cov rooj sablaj thiab chaw ua haujlwm, thiab lwm yam.
