Phau ntawv sau lub npe tsis yog ib qho album nrog cov duab zoo nkauj, lub logo thiab cov xim ntawm cov tuam txhab. Qhov no yog txheej txheem cai rau kev tsim cov khoom lag luam thiab cov ntaub ntawv pov thawj, txhawb nqa thiab ua haujlwm ntawm cov khoom thiab cov kev pabcuam.
Brandbook yog phau ntawv muaj cov kev cai ntawm hom kev nthuav qhia hauv ib puag ncig sab nraud. Txij li nws yog tsom rau cov neeg siv khoom lag luam, cov tswvyim hom yog tsim raws cov ntaub ntawv los ntawm cov neeg siv khoom zoo.
Yuav ua li cas ua phau ntawv muaj npe
Ua ntej, koj yuav tsum tau piav qhia kom ntau li ntau tau raws li cov xeeb ceem ntawm cov neeg muaj peev xwm: hnub nyoog, tub los ntxhais, xwm txheej ntawm tib neeg, txiaj ntsig, nyiam thiab yam lawv nyiam Raws li cov ntaub ntawv no, lub hom phiaj, lub tswv yim, thiab hom muaj nuj nqis yog tsim. Cov ntaub ntawv ntawm cov hom phiaj saib yog qhov tsim nyog rau cov tuam txhab kom tau raws li cov kev xav tau ntawm cov neeg siv khoom, tsom mus rau lawv.
Nws yog qhov tseem ceeb kom los nrog luv luv cov lus hais tias yuav nudge cov neeg siv khoom yuav. Nws tseem pom nyob hauv phau ntawv muaj hom.
Tom qab sau lub tswv yim ntawm hom, cov xim zoo nkauj ntawm cov phau ntawv muaj npe ua raws - kev lag luam tus kheej ntawm lub tuam txhab. Nws muaj cov piv txwv ntawm lub logo hauv xim thiab xim dub thiab dawb, cov tuam txhab xim ntawm lub tuam txhab, ntawv sau ntawv, ntawv sau ntawv rau cov ntawv thiab ntawv sau, ntawv ua lag luam, kos duab khoom plig, thiab lwm yam.
Lub khw muag khoom phau ntawv yog ua tiav los ntawm cov tswvyim txhawb. Nws suav nrog cov duab tshaj tawm, cov ntawv sau, cov lus piav qhia ntawm cov phiaj xwm kev lag luam hauv TV, txheej txheej ntawm cov ntawv tshaj tawm.
Txawm hais tias qhov tseeb hais tias cov phau ntawv muaj npe zoo ib yam hauv lawv cov khoom sib txuas, cov ntsiab lus ntawm phau ntawv kuj txawv nyob ntawm hom kev ua haujlwm ntawm lub tuam txhab. Piv txwv, phau ntawv muaj npe hauv khw yuav muaj cov qauv ntawm cov ntawv qhia, cov nqi cim npe, cov duab ntawm cov neeg muag khoom cov tsoos tsho. Thiab phau ntawv ntawm lub tsev noj mov yuav muaj cov qauv ntawm cov cuab yeej dai kom zoo nkauj, piv txwv ntawm kev ua haujlwm, cov ntaub ntawv ntawm cov zaub mov thiab daim ntawv teev cawv.
Cov phau ntawv muaj npe rau yog dab tsi?
Qee lub tuam txhab tsis saib xyuas tsim phau ntawv muaj npe, thiab tom qab ntawd pib muaj kev sib cav thiab foob vim qhov tsis raug ntawm lub hom: cov xim tsis raug lossis cov ntawv sau tsis raug, qhov tsis raug ntawm cov ntawv, lub logo ncab.
Muaj "phau ntawv muaj npe" pab txhua tus neeg ua haujlwm, cov koom tes thiab cov neeg siv khoom to taub tias lub tuam txhab yog dab tsi. Cov ntaub ntawv tshaj tawm thiab cov duab yuav tsim nyog kom tsis txhob muaj kev sib cav thaum luam tawm cov khoom lag luam. Muaj cov qauv ntawm daim npav ua lag luam lossis cov lus tshaj tawm hauv tes, txawm tias tus kws pabcuam tsis muaj tus tsim qauv kev kawm yuav muaj peev xwm taug qab kev ua haujlwm zoo.
Kev piav qhia ntawm lub tswv yim thiab cov tuam txhab tus kheej txhim kho cov koom haum kab lis kev cai hauv tuam txhab. Cov neeg ua haujlwm paub tias lawv cov tsoos tsho zoo li cas, yuav ua li cas hnav lawv kom raug, thiab yuav kos cov ntawv li cas.
Nyob rau ntawm cov ceg ntoo, phau ntawv cim npe ua raws li kev piav qhia ntawm lub tuam txhab cov qauv. Tsis tas yuav tsum muaj kev sib tham nyias hais nyias ib yam zuj zus hais ib yam.
