Kev yuav yog kev xaiv kev xav. Tsis txhob cia tus neeg yuav dhuav. Yog tias tus neeg siv pauv ntawm cov cwj pwm txawv mus rau qhov kev tshuaj ntsuam xyuas ntawm qhov zoo, nqe, lossis "feem ntau, vim li cas kuv xav tau qhov no?", Tom qab ntawd koj tau xaj ib tus neeg yuav.
Ntawm no yog qhov muaj koob npe nrov ntawm kev tshaj tawm zoo tau hais.
Cov neeg tsis xaiv whiskey - lawv xaiv daim duab.
(David Ogilvy)
Kodak muag zaj duab xis, tab sis lawv tsis tshaj tawm zaj duab xis. Lawv tshaj tawm cov cim xeeb.
(Theodore Levitt, Tus Kws Paub Txog Kev Tswj Xyuas Asmeskas)
Muag tsis khau, tab sis ceg zoo nkauj.
(Dr. Diechner, Tus Kws Tshaj Lij Asmeskas Kev Tshaj Tawm)
Kev Tshaj Tawm hauv TV:
Koj muaj 30 ad vib nas this. Yog tias koj txheeb cov neeg saib ntawm lub thav duab los ntawm thawj tus qauv, nws yuav ntxim nyiam saib cov phiaj xwm mus rau qhov kawg. Thaum tshaj tawm cov ntawv tua hluav taws, pib nrog hluav taws.
(David Ogilvy)
Muag cov kev daws teeb meem, tsis yog khoom lag luam xwb.
(Klaus Leisinger, Tus Saib Xyuas Asmeskas)
Tshaj tawm tsis yog kev pab, tab sis yog cov ntaub ntawv kev kawm.
Piv txwv, lub tshuab nqus tsev so tej zaum yuav muab “9 Tswv yim D & G Phiaj Tu Qhia” - thiab muab cov ntaub ntawv no ua kev pauv pauv rau lub zeem muag khoom. Qhov tseeb cov ntaub ntawv ntau, qhov nws ua tau ntseeg nws yog. Tom qab ntawd koj yuav yog tus tuam txhab lag luam nkaus xwb uas yuav nyob ib sab ntawm tus neeg yuav khoom thaum lub sijhawm tseem ceeb thaum nws lub ce xav tau kev tu.
Cov ntxhais nyiam nyiam cov lab.
Cov kws sau nkauj yau Gosha Kavrigin sau tau ib phau ntawv. Tso nws nrog ncig ntawm 100 txhiab daim qauv. Zoo saib - tsis muaj leej twg yuav. Kuv txiav txim siab tshaj tawm hauv ntawv xov xwm: "Ib tus txiv neej hluas nplua nuj yuav xav ntsib tus ntxhais uas zoo li tus poj niam ntawm G. Kavrigin phau ntawv." Hnub tom qab, qhov luam tawm tag nrho tau muag tawm …
(Ntawm qhov tob hauv internet)
