Lub hom phiaj ntawm kev tshaj tawm yog txhawm rau kom cov neeg nyiam siv thiab sib tham txog cov khoom. Los tsim ib lub tuam txhab tshaj tawm, koj tuaj yeem siv cov kev pabcuam ntawm ib lub koomhaum advertising. Tab sis thaum pib ntawm kev lag luam, koj tuaj yeem tsim lub tswvyim koj tus kheej.
Nws yog qhov tsim nyog
Phau Ntawv Cim, cwj mem, ntawv nyeem cov ntawv qhia
Cov Lus Qhia
Kauj ruam 1
Tsim pab pawg muaj tswv yim ntawm cov neeg nyiam ua haujlwm thiab cov koom tes ua lag luam. Qhua. Txoj haujlwm ntawm txhua qhov kev tshaj tawm cov tswv yim yog los tsim cov phiaj xwm kev nqis tes ua los txhawb nqa cov khoom.
Kauj ruam 2
Txiav txim siab seb hom ntawv tshaj tawm twg yuav zoo tshaj plaws koj cov khoom lag luam rau cov neeg tuaj saib lub hom phiaj. Txhawm rau ua qhov no, koj yuav tsum nkag siab dab tsi ua rau koj cov khoom lossis kev pabcuam tshwj xeeb. Leej twg yog koj cov neeg siv khoom. Cov xwm txheej dab tsi uas nws siv. Sau tag nrho cov tswv yim hauv phau ntawv sau. Txawm tias lub tswv yim lim hiam tshaj plaws tsim nyog sau cia.
Kauj ruam 3
Xav txog txhua lub tswv yim los ntawm cov ntsiab lus hauv qab ntawm saib:
- Vim li cas nws yuav muaj txiaj ntsig rau kuv yuav yam khoom no?
- Vim li cas nws thiaj li zoo dua mus yuav cov khoom ntawm lub tuam txhab no?
- Puas tau muaj kev tshaj tawm zoo li no ua ntej?
Kauj ruam 4
Txiav txim siab koj txoj haujlwm. Lub tuam txhab advertising puas tsim nyog loj thiab rov hais dua rau qhov laj thawj? Los yog, ntawm qhov tsis tooj, qias neeg thiab kev coj ntawm lub siab ntsws, sab xis ntawm tus saib.
Kauj ruam 5
Tsim cov ntawv luam tawm uas nthuav tawm cov txiaj ntsig ntawm koj cov khoom. Hauv cov ntawv nyeem, tsis txhob siv cov nqe lus uas nquag, clichés, negatives. Lub ntsiab tseem ceeb yog brevity, cov ntaub ntawv cov ntsiab lus, kev tsim kho. Raws li cov ntawv sau no, txhua hom kev tshaj tawm yog tsim los ntawm kev teev lus xaiv rau cov ntawv sau video.
Kauj Ruam 6
Yog tias koj muaj lub sijhawm los nyiam ib tus kws kos duab, tom qab ntawd nws yuav pab tau tsim cov logos, mascots, cov duab kos duab.
Kauj Ruam 7
Tsim cov txiag rau koj cov phiaj xwm kev tshaj tawm yav tom ntej. Muab tso rau ntawm phab ntsa tag nrho cov duab kos, ntawv sau, cov lus nug uas koj tsim hauv cov txheej txheem. Lawv yuav muab koj cov khoom tso rau hauv khw. Yog li, nws tsis tas yuav muab tag nrho cov ntaub ntawv tso rau hauv cov lus tshaj tawm.
Kauj ruam 8
Piv txwv li, thaum khiav video tshaj tawm thiab kev tshaj tawm sab nraum zoov tib lub sijhawm, nws txaus los muab tag nrho cov ntaub ntawv hauv video, thiab rau kev tshaj tawm sab nraum zoov, lub logo thiab cov lus qhia yuav txaus. Txiav txim siab pes tsawg koj yuav tso tawm txhua hom kev tshaj tawm khoom. Koj yuav tsum pom. Tab sis kev tshaj tawm nruj dhau los tuaj yeem ua rau tus neeg siv khoom txaus ntshai.
