Kev tsim lub npe rau lub khw yog ib qho kev ua zoo. Tab sis qee tus neeg tsis muaj lub tswv yim zoo, thaum lwm tus muaj nws, ntawm qhov tsis tooj, yog li txhim kho nws nyuaj rau kev txiav txim siab ntawm ob lossis peb txoj kev xaiv zoo. Hauv cov xwm txheej zoo li no, tau kawg, koj tuaj yeem tig mus rau cov tub txawg hauv kev txhim kho cov npe - cov npe.
Cov Lus Qhia
Kauj ruam 1
Ua ntej, teeb tsa ob peb xuab moos rau kev ncig taug kev mus los ntawm lub zej zog uas koj lub khw nyob. Dab tsi muaj lwm cov poj niam cov khaub ncaws khw muag khoom hauv thaj chaw? Muaj pes tsawg tus neeg thiab muaj pes tsawg leej? Nws yog lub tswv yim ua kom tau cov npe ntawm cov npe ntawm txhua lub khw muag khoom thiab txheeb xyuas nws.
Kauj ruam 2
Txhua yam hauv lub khw yuav tsum tau ua haujlwm rau kev muag cov khoom, suav nrog lub npe. Yog tias cov neeg siv khoom lag luam tsis nkag mus rau hauv lub khw muag khoom, qhov no txhais tau tias qee qhov ntawm nws cov (thiab ib qho hauv qhov no tuaj yeem yog txhua yam: qhov chaw, cov muag khoom, thiab cov npe ib yam nkaus) tsis ua haujlwm rau qhov muag ntawm nws cov khoom. Faib koj cov npe cia hauv ob kab ntawv: thawj yuav yog cov npe ntawm cov khw muag khoom uas ib txwm muaj ntau ntawm cov neeg siv khoom, thiab qhov thib ob, xwm yeem, cov npe ntawm cov nyob qhov twg muaj tsawg lossis tsis muaj hlo li.
Kauj ruam 3
Nug koj tus kheej txog cov lus nug: dab tsi uas cov neeg yuav khoom tsis nyiam txog cov npe hauv cov khw ntawd uas nws tsis tuaj xyuas? Cov laj thawj feem ntau yog li hauv qab no:
1. lub npe tsis evoke koom nrog cov assortment, (Piv txwv li, lub khw muag poj niam cov khaub ncaws "Astra". Cov khaub ncaws thiab paj li txheeb ze li cas?)
2. lub npe tsis yooj yim yuav tsum nco ntsoov, nws tsis muaj peev xwm. ("Lanta-3").
3. Nws muaj ntau lub npe zoo li ntawd, thiab yog li ntawd lawv tsis nco qab yog leej twg. (Nco ntsoov tias muaj pes tsawg lub khw muag khoom nrog poj niam lub npe tau qhib! Tom qab mus xyuas "Yulia" tus neeg yuav khoom yuav tsis nco qab tias nws pom tib yam hnav hauv "Victoria", thiab pheej yig dua … Los yog nws hauv "Svetlana?"
4. lub npe evokes cov koom haum cuav. (Cov poj niam cov khaub ncaws khw "Cov neeg tseem ceeb", qeb "kev khwv nyiaj txiag").
Kauj ruam 4
Nws zoo dua yog tsis ua yuam kev raws li tau teev los saum no. Tam sim no cia saib dab tsi cov npe "vam meej" cov khw muaj. Nws tsis yog txhua lub ntsiab lus tseem ceeb uas cov npe no yog ib qho tseem ceeb ntawm kev sau npe, tab sis, tsawg kawg, lawv zoo li yuav tsum nco qab zoo thiab evoke cov koom haum tsim nyog. Qhov no muab cov qauv los saib kom zoo.
Kauj ruam 5
Cov paib tseem ceeb ntawm lub npe zoo yog catchiness thiab rov tshwm sim ntawm cov koom haum ua teb zoo. Tus neeg yuav khoom yuav tsum xav mus rau tom koj lub khw, txawm tias tsuas yog saib qhov koj muaj rau muag. Tsis tas li, lub npe yuav tsum ua kom haum rau koj lub hom phiaj. Yog li, lub khw muag khaub ncaws poj niam rau cov ntxhais hluas tuaj yeem tsis muaj tib lub npe hu ua lub khw poj niam. Cov qauv ntawm cov khaub ncaws koj muag thiab cov nqi nqe kuj tseem ceeb.
Kauj Ruam 6
Qee cov poj niam cev xeeb tub cov tswv khw xav paub tias: NafNaf lub khw muaj nyob li cas? Los yog Sela? Nws yuav tsum nkag siab tias cov hom ntawm cov poj niam cov khaub ncaws no tau nyob hauv Lavxias tau ntev, lawv tau ua pov thawj lawv tus kheej, cov no twb yog hom. Thiab lub npe plays lub luag haujlwm tsawg ntawm no. Tsis tas li ntawd, nyob rau hauv rooj plaub thawj zaug (NafNaf), qee yam originality yog pom, ob qho tib si rau Lavxias teb sab tus yuav thiab rau European ib. Cov neeg uas tsim lub khw tshwj xeeb yuav tsum tsis txhob muaj qhov sib luag ntawm cov npe ntawd.
