Hauv kev txhim kho thiab nrov npe ntawm lub tuam txhab, kev lag luam, tuam txhab, lub vev xaib lossis khw muag khoom, kev pom lub ntsej muag ua lub luag haujlwm tseem ceeb. Tus neeg thov kev pab lossis tus khub nco qab txog dab tsi? Lub logo.
Yog tsis muaj lub logo (cov cim lag luam), ib qho kev lag luam ntawm ib hom twg tseem ua tsis tau. Lub koom haum muaj npe nrog kev tsim kho thiab tsim qhov cim ntawm lub cim rau cov tuam txhab. Ntau ntawm lawv muab hom kev pabcuam no tsis yog tsuas yog ua rau tus kheej kev thov ntawm tus neeg siv khoom, tabsis tseem yuav online.
Lub logo yog dab tsi
Lub logo yog lub tswvyim Greek thiab lus txhais tau tias "lo lus" thiab "luam". Daim paib no yog lub ntsej muag ntawm lub koom haum, nws txawv los ntawm cov neeg zoo sib xws, hauv qee qhov niche ntawm kev ua lag luam. Cov haujlwm tseem ceeb ntawm lub cim kev lag luam:
Tsom ntsoov rau lub ntsiab tseem ceeb thiab lub hom phiaj ntawm kev lag luam;
Tsim kev sib cuag nrog cov neeg tuaj saib;
Muab cov ntaub ntawv hais txog cov kev pabcuam lossis khoom siv;
Kev tsim qhov cim lub cim rau cov neeg siv khoom.
Txhawm rau tsim lub logo, nws zoo dua rau xaiv cov koom haum lag luam uas muaj cov khoom lag luam muab kev pabcuam online. Tsis tas muab rau tus neeg siv tsis tau, tsis tas siv sijhawm ntau, tab sis nyob sib ze nrog nws, lawv tsim peb hom tseem ceeb ntawm cov cim:
Cov ntawv sau - cov xim ib hom xim tshiab uas tau siv los ntawm ntau hom npe nrov;
· Iconic - cov cim xim dawb uas siv cov ntawv sau los ua cov cim zoo nkauj thiab qauv duab;
Sib koom ua ke - cov hom kev ua nrov tshaj plaws, ntau dua ntxim nyiam thiab txawv ntawm cov yam pom.
Lub logo yog dab tsi thiab nws ua haujlwm li cas?
Cov haujlwm tseem ceeb ntawm cov cim lag luam yog kom paub qhov txawv ntawm lub tuam txhab cov kev pabcuam lossis cov khoom lag luam ntawm lwm tus hauv kev lag luam. Tsis tas li ntawd, lub logo sau npe ua haujlwm tshwj xeeb ua ib hom kev tiv thaiv kev dag thiab tuaj yeem ua qhov pov thawj hauv kev sib foob nrog cov neeg sib tw tsis ncaj ncees. Cov neeg siv khoom thiab cov neeg lag luam pom tias lub cim ua lag luam yog qhov lav ntawm qhov ua tau zoo. Thiab nws cov kev hloov pauv txo cov npe nrov ntawm cov hom, ua rau cov neeg tsis txaus siab ntseeg siab, txo kev muag khoom thiab qhov kev thov rau kev pabcuam.
Lub hom phiaj tseem ceeb ntawm lub logo yog kos lub ntsej muag rau koj lub koom haum. Cov cim lag luam yuav nco ntsoov koj txog qhov twg nws muab tso rau - ntawm cov khoom lag luam ntim, ntawm daim ntawv tshaj tawm, ntawm qhov chaw koj lub chaw haujlwm, hauv phau ntawv me lossis cov npe teev nqi. Cov haujlwm tseem ceeb txhais tau zoo thiab kev ua haujlwm zoo yuav ua rau cov neeg siv khoom saib xyuas.
Nws yog qhov tseem ceeb heev kom muaj daim paib qhia tseeb los ntawm thawj hnub ntawm kev lag luam. Cov kws tshaj lij xav rau hauv tag nrho cov nuances ntawm kev ua haujlwm ntawm xws li lub cim, hom phiaj ntawm cov neeg tuaj saib lub hom phiaj, cov yam ntxwv ntawm cov neeg koom nrog cov neeg koom nrog thiab txawm tias lub xeev ntawm kev ua lag luam.
