Tam sim no, ib txoj hauv kev zoo ntawm kev muag khoom yog kev lag luam muag khoom. Cov txheej txheem no kwv yees ncaj qha sib cuam tshuam ntawm tus muag khoom thiab tus yuav.
Cov tswv yim lag luam ncaj qha
Kev lag luam ncaj qha yog kev kos duab ncaj qha rau cov neeg tau txais khoom muag los yog kev pabcuam, nrog rau kev txhim kho kev sib raug zoo nrog cov neeg siv khoom. Kev lag luam ncaj qha feem ntau tau pom los ntawm cov kws tshaj lij ua ib qho ntawm cov khoom lag luam sib txuas lus, tsis yog ib daim ntawv muag khoom. Kev lag luam ncaj qha muaj ntau qhov chaw: xa ntawv, khoom lag luam, telemarketing, thiab e-lag luam.
Cov lus qhia tseem ceeb ntawm kev ua lag luam ncaj qha
Txoj kev xa ntawv, tseem hu ua "kev xa ncaj qha", yog kev lag luam nqa los ntawm kev faib cov khoom xa ntawv (ntawv tshaj tawm, ntawv nthuav qhia, qauv) rau cov neeg siv khoom zoo.
Cov kab ntawv ntawm tsab ntawv yuav tsum yog xws tias thawj 2-3 kab lus muaj cov ntsiab lus tseem ceeb ntawm kev thov, thiab cov txiaj ntsig tau pom rau tus nyeem. Tom qab cov neeg muaj peev xwm txaus siab nyob hauv thawj tsab ntawv, nws tau txais daim ntawv thib ob uas muaj cov ncauj lus qhia ntxaws ntxiv txog cov khoom lossis cov kev pabcuam.
Kev lag luam kev lag luam yog ib hom kev lag luam ncaj qha uas tau ua dhau los ntawm cov ntawv sau khoom xa los yog muab rau cov neeg siv khoom zoo. Cov kab ntawv tuaj yeem muaj ob peb kab lus nyob rau hauv ib zaug, luam tawm nyob rau hauv daim ntawv ntawm ib daim ntawv luv kom tus nyeem ntawv tuaj yeem xaiv cov khoom lag luam lossis cov kev pabcuam uas haum tshaj rau lawv tus kheej.
Telemarketing yog hais txog kev siv lub xov tooj los muag ib yam khoom rau cov neeg siv khoom. Txhawm rau ua qhov no, cov tuam txhab siv cov xov tooj hu dawb kom tau txais kev sib cuag nrog cov neeg siv khoom thiab muab lawv cov ntaub ntawv tshaj tawm txog cov khoom lag luam thiab cov kev pabcuam. Hom kev lag luam ncaj qha no muaj txiaj ntsig rau muag cov khoom lag luam loj thiab ua haujlwm tau zoo ua ke nrog kev tshaj tawm TV thiab xov tooj cua.
Kev tshaj tawm lag luam hauv TV thiab xov tooj cua yog hom kev lag luam ncaj qha ua hauv TV lossis xov tooj cua los ntawm kev nthuav tawm thiab xa cov lus tshaj tawm uas yuav tsum muaj lus teb ncaj qha (piv txwv, thawj cov neeg siv khoom uas hu rau lub tuam txhab tom qab hnov los yog pom kev tshaj tawm yuav tau txais cov nqe lus tshwj xeeb ntawm kev yuav khoom) Cov. Muaj kev ua yeeb yaj kiab TV coj mus muag rau muag nqi muag khoom tom tsev.
Kev lag luam E-kev lag luam yog ib txoj kev los muag ncaj qha, uas tau ua los ntawm ob-kab ke uas txuas cov neeg siv khoom hauv xov tooj lossis kab hluav taws xob mus rau cov ntawv hluav taws xob ntawm cov muag khoom. Cov neeg siv xaib tus neeg muag khoom siv lub vaj huam sib luag tswj tshwj xeeb txuas nrog TV, ntxiv rau hauv lub computer ntiag tug. Qhov no tso cai rau nws kom qhia meej txog qhov kev yuav khoom, nrhiav tus nqi, nqe lus thiab lwm yam kev mob rau kev txais cov khoom lag luam (xa khoom hauv tsev, mus ntsib tom khw, thiab lwm yam).
