Yog hais tias koj tsis paub lub hom phiaj cov neeg tuaj saib, kev ua lag luam yog doomed yuav poob. Kev kos duab kos duab ntawm ib tus neeg tau txais txiaj ntsig zoo yog tus yuam sij rau kev nce qib ntawm cov khoom lag luam lossis kev pabcuam.
Cov neeg siv duab kos duab yog cov duab ua ke ntawm cov neeg yuav khoom. Hauv cov txheej txheem los txiav txim siab cov neeg tuaj saib lub hom phiaj (TA), cov neeg lag luam yuav tsum teb cov lus nug hauv qab no:
- Puas yog nce qib kev lag luam lossis cov kev pabcuam daws teeb meem rau cov neeg siv khoom?
- Leej twg yog xav siv cov khoom lossis kev pabcuam no?
- Cov neeg siv khoom qhov twg tuaj yeem siv lawv lub sijhawm?
Cov hom phiaj tsom
Cov neeg tuaj saib lub hom phiaj muaj qhov tseem ceeb - pab pawg ntawm cov neeg uas nquag thiab xav tau yuav khoom lossis tau txais kev pabcuam. Nws yog rau lawv, cog lus tshaj plaws ntawm cov nyiaj, tias lub tuam txhab kev lag luam yuav yoog hauv thawj qhov chaw.
Muaj ob yam ntawm cov neeg tuaj saib lub hom phiaj:
- Main (thawj) - qhov muaj feem thib, pib kev yuav khoom thiab xaj.
- Indirect (theem nrab) - hom kev nkag siab ntawm cov neeg siv khoom.
Cov yam ntxwv ntawm kev piav qhia ntawm lub hom phiaj
Cov yam ntxwv ntawm cov duab ntawm lub hom phiaj ntawm cov neeg tuaj saib yog conventionally muab faib ua 4 pab pawg raws li cov ntsiab cai ntawm segmenting cov neeg siv khoom lag luam:
- Qhov chaw nyob (thaj chaw nyob, neeg loj).
- Kev nyob nrog lub neej (hnub nyoog, tub los ntxhais, kev kawm, theem nyiaj khwv tau los, kev txij nkawm, haiv neeg).
- Kev puas siab puas ntsws (tus cwj pwm lub ntsej muag, hom phiaj, qhov tseem ceeb, cov txheej txheem lub neej, kev ua neej, kev nyiam yam khoom).
- Kev coj tus cwj pwm (tus qauv ntawm kev txiav txim siab yuav khoom, kev nyiam rau tus nqi nqe, qhov chaw noj ntawm cov khoom).
Phiaj xim cov neeg siv khoom qib
Qib nyob thoob plaws muaj nyob rau hauv kev teeb tsa ib daim duab ntawm ib tug neeg cov neeg ntawm lub tuam txhab raws li thaj chaw, kev coj noj coj ua thiab tib neeg kev xav.
Qib qeb ntawm cov khoom lag luam yuav tsum muaj kev kawm txog qhov sib txawv tus cwj pwm txawv ntawm cov neeg siv khoom uas muaj peev xwm.
Qib hom qib ua kom tiav cov shopper qhov profile nrog cov ntaub ntawv hais txog qhov kev paub txog, kev cai thiab kev nthuav dav ntawm ib hom twg.
Ib qho piv txwv ntawm kev teeb duab kos duab ntawm lub hom phiaj
Ib theem tseem ceeb hauv kev ua cov duab kos ntawm lub hom phiaj ntawm cov neeg tuaj saib yog qhov sau ntawm cov ntaub ntawv uas ntseeg siab. Rau lub hom phiaj no, ntau hom kev tshawb fawb txog kev lag luam yog nqa tawm (cov ntawv xaiv tsa, cov lus nug, pab pawg tsom xam, "cov neeg tsis paub meej", thiab lwm yam). Cov kauj ruam tom ntej yog kev soj ntsuam zoo ntawm cov ntaub ntawv.
Cia peb xav txog qee qhov piv txwv ntawm kev npaj duab ua tiav ntawm cov phiaj xwm saib, suav sau raws li cov txheej txheem saum toj no.
CA flakes rau kev poob phaus
Irina Alekseevna, 46 xyoo, tus accountant ntawm Rostov, cov nyiaj tau los nruab nrab. Nws tau sib yuav nrog ob tug me nyuam yaus. Ua lub neej kev ua si sedentary, sim ua kom poob ceeb thawj, tab sis qee lub sijhawm kev tawm dag zog tsis muab cov nyhuv yam xav ua. Nws txawj xav txog kev tshaj tawm, mloog nws tus phooj ywg thiab cov npoj yaig. Khw nyob ze cov tsev loj uas ze ze. Nws npaj ua kom yuag yuag cov zaub mov uas yuag thiab ua lub neej nyob ntsiag to. Slimming flakes, hauv nws lub tswv yim, yog qhov zoo rau noj tshais. Nws ntseeg tias lawv yuav pab nws kom yuag thiab ntxiv dag zog noj zaub mov zoo.
Cov neeg tuaj saib lub hom phiaj rau kev qev ntawm menyuam cov khoom muag
Anna, 31 xyoo, Krasnodar. Kev kawm ntawv siab, cov xibfwb siab. Nws tau yuav txiv, niam ntawm 1.5-xyoo tus me nyuam, tam sim no nyob rau hnub so. Hais tawm nws lub sijhawm pub dawb ntawm cov ntsiab lus ("niam") cov rooj sib tham thiab kev sib tham, koom nrog kev sib tw thiab cheb tsev rau lub sijhawm kom tau qhov zoo rau kev pub dawb lossis nrog luv nqi loj. Nws tsis txaus cov nyiaj, tab sis xav muab rau tus menyuam qhov zoo tshaj plaws. Txheeb ze txoj hauv kev xaiv cov khoom ua si kev kawm. Xauj tsev rau cov khoom muaj menyuam yaus kim yog qhov haum rau nws (piv txwv li, tsis txhob yuav ib lub hnub ci rau cov menyuam tshiab rau 7 txhiab rubles, nws tau ntiav 4 lub hlis rau 2 txhiab rubles). Rau nws, kev xa tawm ntawm qhov kev txiav txim mus rau hauv chav tsev yog qhov tseem ceeb, yog li kom tsis txhob nqa cov khoom thauj ntau dhau los ntawm qhov teeb meem ntawm nws tus kheej. Tshab nrog lub tuam txhab seb qhov kev tu tsiaj ntawm yam yog ib txwm nqa tawm. Nws zoo siab tshaj tawm cov duab ntawm cov khoom xauj tsev thiab cov dab neeg hais txog kev txuag tsev neeg pob nyiaj ntawm nws cov nplooj ntawv hauv kev sib raug zoo, pom zoo rau lub tuam txhab rau cov phooj ywg.
CA ncaws pob paraphernalia
Pavel, 21 xyoos, ib. Full-time kawm los ntawm Volgograd, lub hli tsis ua hauj lwm. Nws yog tus kiv cua ntawm FC Spartak-Moscow. Nrhiav kom sawv tawm los ntawm pawg neeg thiab hais txog nws txoj kev koom nrog los ntawm kev kis tau ntawm thematic paraphernalia. Nws tsis tuaj yeem siv cov khoom kim thiab cov ris tsho muaj npe thiab raug txwv rau pob nyiaj txiag / khoom plig (khoom siv / teeb / ntawv npog, thiab lwm yam). Yuav khoom rau nws tus kheej thiab ua khoom plig rau cov phooj ywg nyiam kev xav. Cov cwj pwm tso cai nws ua rau nws xav zoo li ib feem ntawm tsev neeg loj football, ua rau nws muaj kev ntseeg siab sab hauv, thiab, hauv nws lub tswv yim, ua rau nws pom ntau dua thiab nyiam dua qhov muag ntawm cov ntxhais.
Cia peb lub ntsej muag. Tus neeg siv khoom kos duab yog qhov khoom lag luam uas muaj txiaj ntsig zoo uas pab cov tuam txhab tsim cov khoom lag luam lossis muab kev pab cuam kom tau raws li qhov lawv xav tau ntawm lawv cov neeg siv khoom. Qhov kev txhawj xeeb no rau cov neeg siv khoom, nyob rau hauv, muaj qhov zoo rau cov nyiaj tau los ntawm cov tswv lag luam.
